Everyone needs a little humour in their hectic lives and more often than before, advertisers try to inject some fun into their advertisements. Injecting humour into their advertisements does not necessarily mean that the ads are better than others. However, the smart play on words and careful consideration of the ad’s objectives, target audience and market standards, humour can help the advertisement increase effectiveness and widen its receptiveness.Humerous adverts use this technique to make the advert memorable.Example:
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