Advertising Techniques sex

Advertisers use this technique in there adverts because its a big subject witch most people speak about and want, so by adding it into an advert its converting the advert to "what evryone talks about" not nessecerily evryone but the advert will get more noticed / more memorable.An example of this is
the TVC advert for Motorola text phone features a woman posing in a drawing class wearing only a loose sarong, which starts to slip off her lovely shoulder. Finally, she uses the clip on the newly designed text phone to fix the sarong firmly in place. Mild by most standards, but an effective way to engage the attention of the target audience, men 18 to 30.